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Big Tobacco Companies say they dont target youth. But that was a lie! We wanted to bring you the truth from their own "internal " documents. These were released in the Law Suit against them.


"We don't smoke [it], we just sell it. We reserve that right for the young, the poor the black and the stupid."

             ~ R.J. Reynolds, as quoted in The Times of London, 02 Aug.1992

Makers of Marlboro

"It  is important to know as much as possible about teenage smoking patterns and attitudes. Today's teenager is tomorrow's potential regular customer..."

~ Philip Morris, 1981 Bates No. 1000390803

The Turth Behind the Tobacco Industry Cover-up, 1996

Terrence Sullivan, a sales Represenative for R.J. Reynolds, says, "We were targeting kids, and I said at the time it was unethical and maybe illegal. But I was told it was just company policy." Sullivan remembers someone asking who exactly were the young people that R. J. Reynolds was targeting -Junior high school kids or even younger? The reply was " They got lips? We want them. "

~ R.J. Reynolds, 1990 Quoted in P. J. Hilt's Smokescreen